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Planning Actions for a Business Upturn

The marathon of confronting multiple business challenges all the time is wearing down enterprisers. Like navigating potholes in our streets, we’re addressing only the challenges that are coming at us. In planning, the driving question changed from ‘How long will it take?’ to ‘How much time do we have?’

Everyone who is operating or who has started a business in the last three years recognizes marathoning. It’s exhausting and not fun anymore.

                                           Be at the table, not on the menu

Your enterprise is dynamic, going through phases, constantly challenged by the financial, regulatory, technological, mechanical, cultural, social and political push/pull forces that throws every effort into the global market.

The flood of accidental entrepreneurs that appeared a few years ago is now a trickle. On-going businesses are diversifying into unrelated fields. Others are merging. A few are doing spin-offs. Owners are having difficulty finding buyers for their business. Streets are pocketed with empty storefronts.

Smart businesses are initiating actions they want before the market makes the decision for them.

Every business operates on an internal clock. Enterprisers waking up to the alarm to be smart about it are taking steps. What time is it for you?

                                       Choose the Right Action Initiative

The first order of business is stop running the marathon. Come back to it when there’s an enterprise initative juicy enough for it. That’s what marathons are good for.

Next is get up to date on the business of the business. Plan and execute again. Weigh the range of transitions, expansions and contractions that are on your horizon. Consider a sprint or high jump of offers, follow-throughs or other actions that may be immediately available. Next is stage a business initiative decathlon.

                                                         Build Business Muscle

The complexity and duration of enterprising an ongoing business is well suited to a decathlon; enterprisers growing business muscle, increasing flexibility and adaptability. For most the key is sales and service. Action plans for procedurals, like expanding licensing or technical automation, competitive intelligence or entering international markets, yields ROI by exploring and developing new revenue streams.

All business initiatives can be effectively action planned. To ramp up on the four types of action go to the action management section of dalebruder.com.

                                                      Be Coached to Win

As the coach of a decathlon, my role includes keeping the process moving and providing management advice on transitioning from one to the next. I coach sprints, high jumps and marathons too.

Internal resources are applied to early milestones. In the case of most small enterprises this includes establishing a revenue channel that determines the next level of intensity. Risk is considered and targets are adjusted to reflect market interest.

Whether the decathlon is focused on new market penetration or expansion in existing markets, the coaching concentrates on leveraging existing strengths and identifying new opportunities.

                                                       Sequence to Success

Sequencing the initiative through stages is the best use of my coaching style. Having spent many years planning and expediting processes and procedures through government bureaucracies I’m clear on the importance of resource management.

Mobilizing for action is built on the prerequisites. The coaching is alert to pessimism, anger and fatigue that occurs in every expedition into new territory. As your coach I keep the corporate memory alive, identify and celebrate successes and am continually alert to what is appearing on the horizon.

                                                              Call to Action

Bring Coach Dale Bruder to your company conference table for a brain storming session on a transition, expansion or contraction you are considering. All shared information is confidential. Call Coach Bruder at 520-331-1956 to start


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